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Client : Procter&Gamble
Project Type : Identity Design
Project Details:

Project description provided by client:
Exact name you would like your logo to contain:
ONE TO WIN
Describe your business: Health care manufacturer
Colors you would like to see in your logo: PMS 100 - PMS 2935
Describe some ideas you might have for your logo concepts: Something with a rowing team theme; sculling
Please provide any other information that will aid us in the development of your logo: This banner will be used as a motivational item to support teamwork attaining a goal.

Project critique by our artists: The project description provided by client states that this design will be used as  a  banner and a motivational item to support teamwork in attaining a goal.  The sport of sculling is very appropriate in showing how each individual,  the one to win aspect, must work seemlessly together to win the race or reach a goal.
Since the design was to be used as a banner, the artist chose a horizontal format verses a vertical format. The artist decided to show the team headed towards the sunset to represent an unobtainable goal for an individual.  Do to the great distance, the only way the goal could be reached is through a team effort. A vivid blue and bright yellow were selected to represent motivation and also the water and the setting sun. Colors like the ones selected in this design tend to give you a sense inspiration and motivation. 
The design is simple in its representation through the font selection and layout, it still remains very stylish and completely illustrates the idea of teamwork and motivation.
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