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Client : Oreck
Project Type : Identity Design
Project Details:

Project description provided by client:
The use of this logo is for our 2007 National Franchise Convention. This is our first convention under our new Franchise program. Oreck is a consumer product durable goods retailer. We are looking for simple yet catchy design. Something that displays action of building or future or teamwork.

Project critique by our artists: Oreck came to The Logo Loft for a contemporary brand to launch a new franchise program. "Building Our Future together, 2007" needed to be fresh, clean, and very readable. That can be a very difficult achievement in logos with an abundance of text. Thankfully this being a convention branding situation we could create a logo without a distinct icon. When conceptualizing for the convention genre we keep in mind the use of signs and banners. you need a logo that can be read at any size, as small as a business card and eye catching on a billboard. I think that the finish product achieved exactly what Oreck was looking for. With bright bold colors and large readable well laid out fonts, this brand was noticeable for miles.
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