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Client : Microsoft
Project Type : Identity Design
Project Details:

Mircosoft Games IT department utilized The Logo Loft's services for developing a new identity for this vital department.

Project description provided by client: We are a team that provides Information Technology related services to Microsoft Game Studios. The services include things such as file storage, file transfer, network management, web site hosting, etc. Microsoft Game Studios develops and publishes Xbox and PC game titles. We provide services in the US, UK, and Japan. We're a video game company so it should feel high-tech, industrial, professional type logo.

Project critique by our artists:The target market for this logo made it very clear what direction and style this logo should present. The direction that was taken for this logo is a High Tech, Contemporary and simplistic style. The logo icon itself is an incorporated icon, cleverly using a game controller to replace the M in GAMES since the shape itself closely resembles an M. By using the controller as the M in games, the logo was kept clean, modern, and still very legible to the viewer. As for the color choice, the green found inside of the controller was pulled so that it could separate the "IT" section of the name making GAMES IT read as two separate words, despite having no space in-between. The font choice itself is very modern but still has a little bit of flair throwing back to the late 80's video game scene and tying in a modern high tech look with a little bit of old school gaming. The end result is a very clean, simple, but modern logo that represents the industry and company that it was created for.
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Heres how it works. Once you complete the online order form / creative brief you will be assigned to a dedicated team of artists. Whom will research, brainstorm and develop your initial 4-6 custom logo designs for you to choose from depending on the package you select. Click Here to Learn More.
You may give as much or as little input as you like. At a minimum we need to know who you are, what you do and your target market. Your dedicated team of designers can take care of the rest. However if you already have ideas, you are able to instruct your team of designers to develop as many of the 4-6 concepts around your ideas as you like.
We have a team of 30 in-house designers all whom hold a minimum of a Bachelors Degree, some with a Masters Degree in Graphic Arts. Those very same designers are available to you by phone any time throughout the process. This is something none of our competitors can say. Dont risk your companies image with a firm that outsources their work overseas, trust the skilled in-house artists at The Logo Loft.
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