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Client : International Paper
Project Type : Identity Design
Project Details:

Project description provided by client:

xpedx is a distributor of equipment and supplies for printing paper, packaging, facility supplies and graphic imaging. The logo we are requesting is to be used for the theme of our 2006 Human Resources Conference. Our them is "New Beginnings" and the conference will take place in Sedona, AZ. So we were thinking of anything representitive of a new begining.

Project critique by our artists:International Paper requested that we develop a logo based on the theme of their 2006 Human Resources Conference. The theme of the conference was "New Beginnings", and was to take place in Sedona, AZ. The concept we created used the basic elements of a road, an new horizon, and features of the landscape where it was to take place. The road represents a path to a new way of doing things. The horizon symbolizes a new day, where possibilities are endless. The design is further enhanced, through use of color. The bright blues, and vivid greens give the logo a very spring like attitude, which also embodies the idea of rebirth, change, and new beginnings. The design also features a sunburst in background rising over a flat surface, much like the deserts of Arizona. The font style used compliments the design as well as the theme. It is modern, crisp, strong, and bold. Overall, the design captures the theme, the area, and the ideas International Paper was trying to push forward for their company to have a new beginning.
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