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Client : Gillette
Project Type : Identity Design
Project Details:

Project description provided by client:
Oral-B Innovation is an in-house promotion "30 ideas in 30 days". Project was birthed to incourage in-house creativity.

Project critique by our artists: Oral B Innovation utilizes the image of a lightbulb to give the impression of creativity and the birthing of new ideas. Given the fact that the project it was designed for was meant to promote out of the box thinking, few other graphics could do have fit better.

The standard Oral B logo was incorporated as one of the ridges in the base of the lightbulb, which tied the Innovation logo in with the existing Oral B branding, while still taking nothing away from the design.

Rather than stick with the ordinary yellow that is usually associated with lightbulbs, the designer decided to use a medium blue that was analogous with the color of the Oral B brand. This results in a soothing color palette that works well with the hygiene related endeavors of the parent company, while still looking current, futuristic, and innovative.

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