Project description provided by client:
This logo is for a Whirlpool Corporate Initiative to develop people in Six Sigma. That is, problem solving tools and process improvement. OPEX (Operational Excellence).- Whirlpool's Six Sigma initiative to develop employees from Technology and Manufacturing areas. ccOPEX (Customer Centered Operational Excellence).- Whirlpool's Six Sigma initiative to develop employees from corporate business areas (Marketing, Finance, logistics, Sales, Human Resources). Both initiatives are aimed to develop our personnel to be better problem solvers for complex situations, where intuition is not enough. Both initiatives encourage the use of what we call "Critical Thinking", that is don't jump into conclusions, use data to validate assumptions. Both initiatives include developing people in advanced statistics. We recently combined OPEX and ccOPEX, so we are trying to show a unified approach that will transform the business, with one philosphy, one way of thinking... one logo. We want people to feel that being part of either OPEX and ccOPEX is a simbol of status, to be proud of. At the same time, we want to catch the attention of the young people that still can learn new ways of working so that's why we would like it to have a youthful, cool, trendy flavor, not old fashioned or nerdy.