| |
| |
Vector
Graphics |
Graphics
fall into to two main categories:
Vector
graphics
Bitmap graphics
The difference between these two types is
what they're made up of. Vector graphics are
made up of lines and curves. Bitmap graphics
are made up of little squares called pixels.
Notice
that even blown up this large, it's still
fairly smooth. You only see a little bit of
jagginess because your monitor can only display
this graphic using pixels. If you were to
print it out, you'd see that it's as smooth
as the same graphic at 100%.
Here's the same logo — except it's a
bitmap graphic — blown up roughly the
same amount. Doesn't look the same does it?
You can see obvious jagginess or "stairstepping",
and the text is unreadable.
That's
because this is a bitmap graphic. It's composed
of little squares called pixels. When you
enlarge the graphic, the software must guess
where to put the extra pixels necessary to
make it larger. Let's zoom in even closer
on these graphics.
Here's a closeup of the bar on the k in the
bitmap graphic. Now you can see the pixels,
close up and personal. The reason they're
different colors is because of antialiasing.
Here's a closeup of the bar on the k in the
vector graphic. Looks nice and smooth, doesn't
it?
Here's a closeup of the bar on the k in the
bitmap graphic, after it's been converted
to bitmap mode. It's no longer antialiased,
so you can really see the jaggies —
the individual little squares, or pixels.
Ugh!
Finally,
let's take a look at what happens to this
same graphic — in both vector and bitmap
format — when it's reduced in size.
This comparison is a little unfair, because
we're comparing apples and oranges, so to
speak. We've got to zoom in on the reduced
graphic in order to see anything: this changes
nothing in a vector graphic, but as we've
seen before, zooming does interesting things
to bitmap graphics.
Above is the vector version of the INK logo.
It's been reduced 50%, and you can see that
basically it's the same. The reason the lines
are thicker is because of the settings in
CorelDRAW!, nothing to do with the vector
graphic format.
This is the bitmap version of the logo reduced
50%, with a zoomed in view. You can see from
both that reducing a bitmap graphic doesn't
create a pretty picture.
Basically,
when you enlarge a bitmap graphic you'll notice
pixelation (jaggies or stairstepping shown
above). That's because the software has to
guess where to put the extra pixels.
When
you reduce the graphic, the software has to
decide which pixels to throw out. Both the
addition and discarding of pixels in software
is what's know as interpolation. You'll usually
get less pixelation if you reduce or enlarge
by even amounts, like 25%, 50%, and 75%.
Graphics
File Formats
There's a bewildering amount of graphics file
formats out there. When the pixels settle,
the most common file formats in the graphic
design world can be counted on two hands.
VectorEncapsulated
Postscript (EPS)
Adobe Illustrator (AI)
Windows Metafile (WMF)
Bitmap
TIFF
JPG
GIF
A word about "native formats": almost
every software program has a file format that
is native to that program, and that program
alone. Photoshop's is PSD; CorelDRAW! is CDR;
and so on. Always save your graphic in your
software's native format before saving it
in the file format you'll be using in the
end. That makes it really easy to make changes
to the original graphic.
So which
format do you use?
Hopefully by now you understand the difference
between bitmap and vector graphics. You may
even already suspect when you should use which.
But I won't leave you wondering.
At the
moment, the only format that can be easily
viewed on the Web is bitmap graphics, GIF
and JPG. There are a few vector formats that
can be viewed on the Web, but as of this writing,
they all require plugins. Your viewers shouldn't
be left in the cold if they don't happen to
have a plugin installed.
Given
the limitations of the bitmap format, you
may be wondering why you'd ever use it outside
of the Web. If you scan a photograph, you'll
be forced to save it as a bitmap; the same
is true of digital pictures.
Vector
graphics are great because of their easy scaleability.
Be careful, though: EPS graphics require a
PostScript printer to print correctly. If
you try to print an EPS graphic to a non-PostScript
printer, the only thing that will print is
the low resolution header.
On the
Windows platform, WMF is a common vector format.
But if you'll be going to a service bureau,
chances are they won't know what to make of
your WMFs. WMF is fine if you'll be use your
laser printer output as camera ready art,
but if you'll be getting film run stick with
EPS or AI
|
|
|
|
|
| |
|
MENU:
BRANDING |
|
|
| |
 |
| |
 |
Call
us toll-free
(888) 228-3783
sales@thelogoloft.com |
 |
| "The
Logo Loft was very professional and creative
on all of the logos they created for us.
They met and exceeded our expectations and
I would highly recommend them"
|
| -Baja
Sur |
|
 |
| |
|
|
 |
|
|
own logo, church logo design, logo designs,
web page, creation, search, branding, free, logos, design, identity, letterhead,
design logo, logo designer, best, sites, signs, graphic design, graphic design
companies, creative, logo design, image, construction, church, website, corporate
branding, ideas, portal, pdf, sponsors, graphic designs, ps, cool logo, corporate
identity, business logos, badges, logos, corporate identity, logo design, brand
name, brand names, dingbats, illustrator, custom, company logos, corporate logos,
simple, artwork, making, logo designers, electrical, cheap logo design, your
own, firm, nino, icon design, web logo design, cheap logo, emblem, tif, tiff,
logo, best logo design, logo company, logo design companies, logo design service,
logo design company, logo graphic design, corporate logo design, business logo
design, design logos, custom logo design, freelance graphic design, designer
graphics, logo design services, custom logo design, online logo design service,
online logo design, design a logo, emblems, professional logo design, free logo
design, logo and design, designing logos, design company logo, graphics design,
custom logo, logo design award, sports logo design, award winning logo design,
company branding, stationary design, logo design awards, logo design tools,
restaurant logo design, logo design samples, corporate identity and logo design,
designing a company logo, designer stationery, stationary designs, company logo's,
design stationery, office designer, logo design help, designer logos, logo design
tool, logo design how to, symbol design, icon designers, psd, logo makers, start
up company, office designers, exemples, freelance logo design, logo design price,
loggo, logotypes, marques, graphic logo design, logo design corporate identity,
stationary templates, start up company, logotype design, existing, vectorized,
logo, ogos, graphic companies, 3d logo design, company logo clocks, graphics
companies, logos corporate, logos designs, wordmarks, company logo golf balls,
company logo polo shirts, logso, landscaping logos, decal designs, southern
company logo, company logo creator, redbird, company logo clothing, logos corporation,
company logo stickers, company logo shirts, logo graphic, decal manufacturer,
decal design, vectorial, logonino, band logo design, logosharx logo design,
graphic standards, design icon, graphic company, architect logo, slogos, company
logo pens, logomaster, company logo database, how to design logo, company logo
ideas, logo design, austin, rinu, creating logo, logo desing, logo design, design
logo, logo, design, company logo design, corporate logo design, logo design,
logos, logo designers, company logo design, logo, logo designer, custom logos,
logo design firm, logo design, logo, design, stationery, logotype, logo design,
logo designer, company logos, web design, logo creation, company logo design,
logo design, logo design software, logo design service, logo design, flash,
design,