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Logo Design
What is logo design?

With many logo design options on and offline there are many things to consider. Many online logo design companies use clipart or recycle their logo designs. Imagine publishing your logo design and finding out the logo design used was a piece of clipart, or someone else had the exact same logo design. With The Logo Loft Inc. you can rest assured that all logo ideas are logo designs every time. No clipart, no recycling, all logo designs.

Branding a business (logo design) can be one of the most difficult things and most time staking processes a new business owner can encounter. You'll see your first logo design concepts within just 3 business days!

According to the Graphic Artists Guild you'll pay $2,000 to $10,000 for a corporate logo design at a traditional logo design firm. With The Logo Loft you save thousands on your new logo design! Complete corporate identity for only $99. We provide both raster based logo designs and vector base logo designs to ensure you will have the right type of logo design file for any application you may encounter. The final logo design files will cover it all, from print use to web use, even everything you need for large format signage such as truck/van logos and billboards.

We love to talk about logo design and offer outstanding support. You can reach us during normal business hours toll free 866.683.LOGO or through our Live Internet Chat. We want to make sure we are here for you every step of the way, from the logo design process, the stationery design process, the brochure design process, the promotional items process and the web design process.

All artists with The Logo Loft Inc. are in-house. We pride ourselves on the fact that we do not risk quality of your company logo design project by outsourcing our work. Feel safe when trusting your logo design project with The Logo Loft Inc. Don't take our word for it, read the testimonials of others or review our logo design samples.

We encourage you to review our custom logo design sample gallery. Here you will find a wide range of logo samples to give you an idea of our teams creative abilities. Our logo sample gallery was developed by our team of in-house logo designers, all whom hold a minimum of a Bachelors Degree, many with Masters Degrees in Graphic Arts. We've successfully developed logo designs for over 21,000 businesses and organizations world wide in just about every market you can imagine. So rest assured once your dedicated team of artists gets a hold of your creative brief they will know exactly what to do on your new logo design. However we do want you to take your time looking through our logo design samples as we want you to be comfortable with us and confident in our logo design abilities. Once you review our logo design sample gallery, be sure to see how it works. Or view our logo design package pricing, to decide which logo design package is best for your company. Learn more about how business logo design became our primary objective and as always if you have any questions about our logo design samples or would prefer a phone consultation, we are always one toll free phone call away! If you are looking for a specific logo design sample, you may also review logo design samples by industry, or logo design samples by state.
Logo Design

Why is a Logo Design Important?

Developing a creative, unique logo design (or corporate identity) is essential to begin building this brand that will stand out from the rest. Your logo design is the basis of your brand. It is almost impossible to build your brand without a creative custom logo design. Start your logo design project today!

Is a Logo Design my brand?

Many people think that a logo design firms job is to build their brand. This is far from the truth. A logo design firms responsibility is to develop an identity with the logo design developed. It is the clients job to build the brand. A brand is how your clients perceive you and your company. Not your logo design.

Why a Logo Design from The Logo Loft?

TheLogoLoft is committed to bringing you the most effective, compelling, and usable logo design solutions available. A logo design begins with an idea or a philosophy that your organization embodies; it is our job to convey every bit of that in your logo design.

Any logo designer is capable of interpreting and fleshing out your logo design ideas, but what truly sets The Logo Loft and it's logo designers apart from the competition is our dedication to your satisfaction and, ultimately, the success of your business through creation of a corporate identity (or logo design). The first step in ensuring this, is assigning the right in-house logo designers for your corporate logo project depending on their individual strengths. Then, based on the logo design package you select, we dedicate a team of logo designers to your business logo design project. This ensures that your logo design will have varied drafts rather than just one interpretation from one logo designer. From there, we can revise the logo design that you like until we have a final draft you are completely satisfied with.

Logo design firms usually only assign one logo designer to your project. We assign multiple logo designers developing your logos for maximum creativity. We will deliver a variety of high quality logo designs to ensure your complete satisfaction. We assign two to five logo designers whom all hold a degree in Bachelor of Arts from respected universities on your logo design project. You'll see a wide range of logo design concepts to assure you and your company the highest quality. Learn more about how business logo design became our primary objective and as always if you have any questions about our logo design process or would prefer a phone consultation, we are always one toll free phone call away! If you are looking for a specific logo design sample, you may also review logo design samples by industry, or logo design samples by state.

Logo Design File Types
Graphics (or Logo Design) fall into to two main categories:

Vector logo design
Bitmap logo design
The difference between these two types of logo design is what they're made up of. Vector logo designs are made up of lines and curves. Bitmap logo designs are made up of little squares called pixels.

Notice that even blown up this large, it's still fairly smooth. You only see a little bit of jagginess because your monitor can only display this logo design using pixels. If you were to print it out, you'd see that it's as smooth as the same graphic at 100%.

Here's the same logo design — except it's a bitmap logo design — blown up roughly the same amount. Doesn't look the same? You can see obvious jagginess or "stairstepping", and the text is unreadable in this logo design.

That's because this is a bitmap logo design. It's composed of little squares called pixels. When you enlarge the logo design, the software must guess where to put the extra pixels necessary to make the logo design larger. Let's zoom in even closer on these logo design.

Here's a closeup of the logo design in the bitmap graphic. Now you can see the pixels, close up and personal. The reason they're different colors is because of antialiasing.

Here's a closeup of the logo design in the vector logo design. Looks nice and smooth.

Here's a closeup of the logo design in the bitmap logo design, after it's been converted to bitmap mode. The logo design is no longer antialiased, so you can really see the jaggies — the individual little squares, or pixels.

Finally, let's take a look at what happens to this same logo design — in both vector and bitmap format — when it's reduced in size. This comparison is a little unfair, because we're comparing apples and oranges, so to speak. We've got to zoom in on the reduced logo design in order to see anything: this changes nothing in a vector logo design, but as we've seen before, zooming does interesting things to bitmap logo design.


Above is the vector version of the logo design. It's been reduced 50%, and you can see that basically the logo design is the same. The reason the lines are thicker is because of the settings in CorelDRAW!, nothing to do with the vector logo design format.


This is the bitmap version of the logo design reduced 50%, with a zoomed in view. You can see from both that reducing a bitmap logo design doesn't create a pretty picture.

Basically, when you enlarge a bitmap logo design you'll notice pixelation (jaggies or stairstepping shown above). That's because the software has to guess where to put the extra pixels.

When you reduce the logo design, the software has to decide which pixels to throw out. Both the addition and discarding of pixels in software is what's know as interpolation. You'll usually get less pixelation if you reduce or enlarge by even amounts, like 25%, 50%, and 75%.

Logo design File Formats
There's a bewildering amount of logo design file formats out there. When the pixels settle, the most common file formats in the logo design world can be counted on two hands.

VectorEncapsulated Postscript (EPS)
Adobe Illustrator (AI)
Windows Metafile (WMF)
Bitmap

TIFF
JPG
GIF

A word about "native formats": almost every software program has a file format that is native to that program, and that program alone. Photoshop's is PSD; CorelDRAW! is CDR; and so on. Always save your logo design in your software's native format before saving it in the file format you'll be using in the end. That makes it really easy to make changes to the original logo design.

So which format do you use?
Hopefully by now you understand the difference between bitmap and vector logo design. You may even already suspect when you should use which. But I won't leave you wondering.

At the moment, the only format that can be easily viewed on the Web is bitmap logo designs, GIF and JPG. There are a few vector formats that can be viewed on the Web, but as of this writing, they all require plugins. Your viewers shouldn't be left in the cold if they don't happen to have a plugin installed.

Given the limitations of the bitmap format, you may be wondering why you'd ever use it outside of the Web. If you scan a photograph, you'll be forced to save it as a bitmap; the same is true of digital pictures.

Vector logo designs are great because of their easy scaleability. Be careful, though: EPS graphics require a PostScript printer to print correctly. If you try to print an EPS logo design to a non-PostScript printer, the only thing that will print is the low resolution header.

On the Windows platform, WMF is a common vector format. But if you'll be going to a service bureau, chances are they won't know what to make of your WMFs. WMF is fine if you'll be use your laser printer output as camera ready logo design, but if you'll be getting film run stick with EPS or AI


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